Your "why" change the world. Excerpt from amazing free book

““In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it‘s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Starting with WHY works in big business and small business, in the nonprofit world and in politics.
Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to.

This book is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them.​
We can all learn this pattern. With a little discipline, any leader or organization can inspire others, both inside and outside their organization, to help advance their ideas and their vision. The individuals and organizations that naturally embody this pattern are the ones that start with Why.
There are leaders and there are those who lead. With only 6 percent market share in the United States and about 3 percent worldwide, Apple is not a leading manufacturer of home computers, yet the company leads the computer industry and is now a leader in other industries as well. Martin Luther King‘s experiences were not unique, yet he inspired a nation to change.
The Wright brothers were not the strongest contenders in the race to take the first manned, powered flight, but they led us into a new era of aviation and, in doing so, completely changed the world we live in.​
Their goals were not different than anyone else‘s, and their systems and processes were easily replicated. Yet the Wright brothers, Apple and Martin “Yet the Wright brothers, Apple and Martin Luther King stand out among their peers. They stand apart from the norm and their impact is not easily copied. They are members of a very select group of leaders who do something very, very special. They inspire us.
“Great leaders are able to inspire people to act. Those who are able to inspire give people “Great leaders are able to inspire people to act. Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained. Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired. For those who are inspired, the motivation to act is deeply personal. They are less likely to be swayed by incentives. Those who are inspired are willing to pay a premium or endure inconvenience, even personal suffering. Those who are able to inspire will create a following of people—supporters, voters, customers, workers—who act for the good of the whole not because they have to, but because they want to.
The organizations and leaders with the natural ability to inspire us all have a disproportionate amount of influence in their industries. They have the most loyal customers and the most loyal employees. They tend to be more profitable than others in their industry. They are more innovative, and most importantly, they are able to sustain all these things over the long term. Many of them change industries. Some of them even change the world.”

Excerpt From: Frumi Rachel Barr, MBA, Ph.D. “Start With Why Summary.” Frumi Rachel Barr, MBA, Ph.D., 2012. iBooks.
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